“Our campaigns are targeted to build positive ideas around gender, particularly the roles of men and use of their power, and human rights through a range of media, using Fireside chats, drama, songs, poems, and personal stories or testimonies that promote tolerance and understanding, and encourage positive behavior change”
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Through different traditional and digital platforms, we advance our work to develop and promote positive masculinities including promote positive gender norms and create an environment that supports equitable, non-violent and healthy relationships at homes, workplace, and community level.
To make a greater impact with our positive masculinities campaign, we also make short digital videos, dubbed “Positive Masculinities Hour“, where we engage men to talk about relevant positive masculinity topics as a way to let other men learn to unlearn and exhibit positive masculinities– values of love, respect, and equality for ALL.
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