Communication​​s and Media Advocacy

Through different media platforms, we advance our work to develop and promote positive masculinities including promote positive gender norms and create an environment that supports equitable, non-violent and healthy relationships at homes, workplace, and community level. Our campaigns are targeted to build positive ideas around gender, particularly the roles of men and use of their power, and human rights through a range of media, using drama, drama, songs, poems, and personal stories or testimonies that promote tolerance and understanding, and encourage positive behaviour change. 

To make a greater impact with our positive masculinities campaign, we also make short digital videos, dubbed “Positive Masculinities Hour“, where we engage men to talk about relevant positive masculinity topics as a way to let other men learn to unlearn and exhibit positive masculinities- values of love, repect, and equality for ALL.